November 2014

 

Why Printing Is an Eco-Friendly Marketing Option

Many people assume that electronically sending documents is more eco-friendly than printing them. We are constantly receiving messages from our banks to choose the greener option and opt for electronic statements rather than paper ones, and the logic seems clear: stop printing, save trees, save the environment. However, things are not as clear-cut as this. […]

 

Catalogues: Why They Are Still Relevant in the Digital Age

People Still Like Print Despite the rise of digital books, magazines and catalogues, people still like print. They like how it feels in their hands, how comfortable it is to hold, how it smells, how they can interact with it. Quite simply, digital has not managed to take over print yet. Until that day, people […]

 

Logo Design: Top Tips for a Multi-Channel Environment

No matter how simple a logo looks, there is nothing simple about designing it. These days, the process can be even more complicated because of all of the different places that you have to use it including social media accounts like Facebook and Twitter, offline adverts, print marketing and more – all of which have different […]

 

Tips for Creating a Personalised Print Marketing Campaign

Benefits of Personalised Print Marketing Through the use of variable data printing you can personalise your sales letters, brochures and flyers in many ways to provide a more personal communication for customers. This can often lead to a higher response rate compared to a blanket marketing campaign as you are targeting your message to the […]

 

Direct Mail: Top Tips for Getting It Right

Key Benefits of Direct Mail There are many reasons why direct mail still works wonders in these days of technology. Although internet marketing can certainly play a very important role, there is no need to forget about traditional forms of marketing altogether. The fact is direct mail remains a very powerful way to get your […]

 

A Guide to Litho vs Digital Print

Litho Printing The most common, high-volume, commercial printing technology is Offset Lithography. The image is burned onto a metal plate using a laser, which is then loaded onto the printing press. This image is then transferred (or offset) onto a rubber blanket and then onto the printing surface – be it paper, card or plastics. […]

 

Printed Materials: When Do You Pay VAT?

HMRC Guidelines on VAT The standard VAT rate is only paid on some printed items. As a broad rule of thumb this is true for all items that you write on such as stationery, greetings cards, forms, postcards and invitations etc. Promotional or information items of print are zero-rated, meaning they are completely free of […]

 

The Importance of a Consistent Brand

Branding goes way beyond just a logo and the colours you use on your website though, it should run through absolutely everything you do. Consistency is key to brand recognition, a customer should be able to look at a piece of advertising or marketing material and instantly recognise the brand. When it comes to print […]

 

Common UK Paper Sizes used for Printing

I am often asked what size can we print a job. Whilst you can effectively have any size you want within reason, in the print industry the most common system uses the ISO standard for paper sizes. The A Series The ‘A’ series which includes A4 (the standard size for a letterhead) is the most commonly […]

 

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