Why Printing Is an Eco-Friendly Marketing Option
Many people assume that electronically sending documents is more eco-friendly than printing them. We are constantly receiving messages from our banks to choose the greener option and opt for electronic statements rather than paper ones, and the logic seems clear: stop printing, save trees, save the environment.
However, things are not as clear-cut as this. After all, many people receive their electronic statements only to print them off at home. People also need electronic devices to read them on, and these use up power and can also cause problems with e-waste when they are discarded. In addition, there are large differences in printing methods, and some are simply greener than others.
In fact, printing can be a green option as well. It all comes down to choosing a printing company that has a strong focus on eco-friendly practices. Here are some of the factors you should consider when you are choosing a printer.
Paper from Sustainable Sources
A printer that only uses paper taken from sustainable forests is the first thing you should look for. If it is a member of the FSC group, this will mean that its paper is sourced responsibly, and you will know that you are not harming the environment through your choice of printer.
Use of Recycled Paper
Some printers may use recycled paper to print on. Even if they do not, because this is not always possible, they may recycle all of their own paper waste and focus on remaining as efficient as possible throughout the whole printing process.
Waste Management Scheme
Printing, like many processes, generates waste. Choose a printer that focuses on minimising waste as well as one that has a good waste management scheme in place. This could involve working with partners who dispose of chemical waste, inks and toners in a more eco-friendly way.
Use of Eco-Friendly Ink
You should also find out about the type of ink used by the printer. These days, there are various options to choose from, and some are better for the environment than others. For example, vegetable based inks may be more environmentally friendly.
You should also find out about the general eco-policy of the printer, which could include recycling waste in the office, using energy efficient bulbs, promoting public transport for employees, and anything else that can help to reduce its overall environmental impact.
Choose Eco-Friendly Printing
Printing may use more paper than sending documents electronically, but this does not always mean that it is harmful to the environment. If you are concerned about making your printing eco-friendly, always check the eco-credentials of the printing company when you need to print anything. By choosing a company that focuses on reducing waste and minimising its environmental footprint, you can enjoy the benefits of printing in the knowledge that you are not harming the environment.