Design

 

Image Resolution

In printing , image resolution refers to the amount of detail that there is in an image or photo and hence how clear or sharp it appears in a printed document. If the image resolution is too low it will look blocky or pixelated when printed; if it is too high it will make the […]

 

Raster vs Vector Images

In print, images, photographs and illustrations are reproduced by 2 different methods. 1. RASTER IMAGES Introduction A Raster image is made up from thousands of small coloured squares called Pixels. When viewed by the human eye the squares are so small that they appear as one image. Another common name for a Raster image is […]

 

Supplying Data for Mailing and Variable Data Printing

At Peppermint Print we have 10 suggestions for supplying data for Mailings and Variable Data Printing, that will help keep your data safe and secure as well as make it easier for us to process and therefore speed up your job and make it look polished and pleasing to the eye when printed. 1. Phone Us: It […]

 

Artwork Check List for Successful Print

A Practical Preflight Checklist The following checklist is a guide to help set up and send your work for printing; to help eliminate problems, speed up production and ensure that you get the printed job that you where expecting. Document Checks 1. Pages are set to correct finished size If your documents finished size is […]

 

Logo Design: Top Tips for a Multi-Channel Environment

No matter how simple a logo looks, there is nothing simple about designing it. These days, the process can be even more complicated because of all of the different places that you have to use it including social media accounts like Facebook and Twitter, offline adverts, print marketing and more – all of which have different […]

 

The Importance of a Consistent Brand

Branding goes way beyond just a logo and the colours you use on your website though, it should run through absolutely everything you do. Consistency is key to brand recognition, a customer should be able to look at a piece of advertising or marketing material and instantly recognise the brand. When it comes to print […]

 

Font Styles and Examples for Choosing a Typeface

Font Classification There are thousands of fonts (typefaces) available for both the Mac and the PC. Whilst there is no one definative classification this very wide choice can be made more manageable by grouping the fonts into six broad groups. Serifs are small decorative strokes that are added to the end of a letter’s main […]

 

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