Point of Sale
Printed Point of Sale (POS) products are one of the most effective ways for businesses to influence purchasing decisions at the exact moment customers are ready to buy. Positioned strategically around tills, counters, shelves and display areas, POS items combine strong visual messaging with clear calls to action, helping to increase awareness, drive impulse purchases and reinforce brand identity.
At Peppermint Print we offer key printed POS products including tent cards, strut cards, leaflet dispensers, shelf edge strips, wobblers, table talkers, snap frames and swing tags.
Tent Cards
Tent cards are freestanding printed displays that form a triangular “tent” shape when assembled. They are commonly placed on counters, tables or reception desks.
Best used for:
- Restaurants, cafés and bars for menu highlights or specials
- Retail counters for promotions or product information
- Reception areas for welcome messages or service details
How they help your business:
Tent cards are highly visible at eye level and are ideal for short, attention-grabbing messages. In hospitality environments, they can promote seasonal dishes or upsells. In retail, they are perfect for highlighting limited-time offers or new products, encouraging impulse engagement at the point of decision.
Strut Cards
Strut cards are similar to tent cards but typically include a sturdy cardboard or plastic strut attached to the back, allowing them to stand upright on flat surfaces.
Best used for:
- Retail shelves and display units
- Hotel receptions and checkout counters
- Exhibition stands and trade shows
How they help your business:
Strut cards offer a larger print area than tent cards, making them ideal for bold branding and detailed promotional messaging. Their stability ensures they remain visible in high-traffic areas, reinforcing key offers and strengthening brand recognition.
Leaflet Dispensers
Leaflet dispensers are printed or acrylic holders designed to store and present brochures, flyers, or promotional leaflets in an organised and accessible way.
Best used for:
- Tourist information points
- Retail stores and shopping centres
- Reception desks, waiting rooms, and exhibitions
How they help your business:
They encourage self-service engagement, allowing customers to take information at their convenience. This makes them highly effective for generating leads, promoting services and distributing detailed marketing materials without requiring staff interaction.
Shelf Edge Strips
Shelf edge strips are long printed strips that attach to the front edge of shelving units in retail environments. They are often used for pricing, branding, or promotional messaging.
Best used for:
- Supermarkets and convenience stores
- Pharmacies and retail chains
- Product merchandising displays
How they help your business:
Shelf edge strips provide continuous visibility across product ranges, helping to guide customer attention along shelves. They are particularly effective for highlighting discounts, brand blocks or product categories, increasing the likelihood of purchase at shelf level.
Wobblers
Wobblers are small printed signs attached to shelves or displays using a flexible plastic arm, allowing the message to “wobble” and move slightly when air or movement passes.
Best used for:
- Supermarket aisles
- Promotional end-cap displays
- Point of sale product launches
How they help your business:
The movement of wobblers naturally draws the eye, making them highly effective attention-grabbers in busy retail environments. They are ideal for highlighting special offers, new products or limited-time deals, helping to influence last-minute purchase decisions.
Table Talkers
Table talkers are multi-sided printed displays designed to sit on tables or counters, often featuring several panels of promotional content.
Best used for:
- Restaurants and cafés
- Bars and pubs
- Hotel dining areas and events
How they help your business:
Table talkers maximise limited table space by offering multiple messaging panels. They are excellent for promoting drinks, desserts, seasonal menus, loyalty schemes or events, encouraging customers to engage further with your offering while they wait.
Snap Frames
Snap frames are wall-mounted display frames with hinged edges that allow posters to be easily inserted and changed without removing the frame from the wall.
Best used for:
- Retail interiors and shop windows
- Offices and reception areas
- Public buildings, schools and exhibitions
How they help your business:
Snap frames offer a professional and polished way to display marketing messages. Their quick-change system allows businesses to update promotions frequently, ensuring communications remain current and relevant. They also help reinforce branding in a clean and consistent format.
Swing Tags
Swing tags are small printed cards attached to products using string or fastening. They are commonly used in retail and fashion but also in handmade and artisan goods.
Best used for:
- Clothing and fashion retail
- Handmade or luxury goods
- Gift items and packaging
How they help your business:
Swing tags provide essential product information such as pricing, sizing or care instructions while also acting as a branding tool. A well-designed swing tag can elevate perceived product value, enhance brand storytelling and create a premium customer experience.
The Role of POS in Marketing and Branding
Printed POS products are powerful because they work at the most important stage of the customer journey, the point of decision. Unlike wider advertising campaigns, POS materials influence people when they are physically interacting with products or environments.
Key benefits include:
- Increasing impulse purchases through strategic placement
- Reinforcing brand identity with consistent visual design
- Communicating promotions quickly and clearly
- Enhancing customer experience through helpful information
- Driving engagement without relying on staff interaction
When used together, POS products create a cohesive in-store marketing system that guides customer behaviour, highlights key products and strengthens brand recognition.
Contact Us
From simple wobblers to premium snap frames and detailed table talkers, printed POS products remain an essential tool for businesses looking to increase visibility and drive sales. Whether used in retail, hospitality or events, these materials ensure your messaging is seen at the right time, in the right place, by the right audience, turning everyday environments into effective marketing spaces. Contact Peppermint Print today to discuss your requirements, request a quote or get expert advice on the best product for your project.