Flyers

Product Description

Printed flyers remain one of the most effective and affordable marketing tools for businesses of all sizes. Whether handed out in person, posted through letterboxes, included in packaging or displayed in public spaces, flyers provide a direct and tangible way to communicate your brand message to potential customers. Unlike digital advertising, printed flyers physically place your business in front of people, helping to create a lasting impression and increasing the likelihood that your message will be remembered.

Specification

Size: 10 options
Material: silk, gloss, uncoated
Weight: 9 options
Print: single or double sided
Finishes: 4 options

Key Features

• Printed on high-quality paper and card stocks
• Available in a range of sizes including A6, A5, A4 and DL
• Vibrant full-colour printing with sharp image detail
• Choice of gloss, silk or uncoated finishes
• Lightweight and cost-effective for large distribution campaigns
• Fast turnaround times for urgent promotions and events
• Ideal for advertising products, services and special offers
• Perfect for door drops, handouts, counter displays and mailouts
• Suitable for businesses, charities, events and local marketing
• Available in a variety of quantities to suit all campaign sizes

Key Information

VAT: Flyers may be zero-rated depending on several factors. If the item is considered as zero-rated but your submitted artwork is liable for VAT, we will request payment before printing. Please see this guide for more information.
Delivery: Included in price if ordered through the web site. Split delivery available for an additional cost. Please note, split delivery adds 1 working day onto your turnaround.
Turnaround: The number of days shown is from proof approval, subject to courier limitations and dependant on work loads at the time of your order. If you have a specific deadline, please call to check before placing your order

Artwork Requirements

What Are Printed Flyers?

Printed flyers are promotional marketing materials typically produced on paper or card stock and distributed to customers or businesses. They are available in a wide range of formats, including:

• A6, A5, A4 and DL sizes
• Single-sided or double-sided designs
• Folded leaflets and brochures
• Gloss, silk or uncoated finishes
• Lightweight or premium paper stocks

Their flexibility makes flyers suitable for almost every industry, from retail and hospitality to corporate services and events.

How Printed Flyers Promote Your Brand

Flyers are designed to quickly communicate important information while reinforcing your company branding. A professionally designed flyer helps businesses appear more established, trustworthy and memorable.

Key branding benefits include:

• Increasing brand awareness
• Reinforcing company colours, logos and messaging
• Creating a professional image
• Helping customers remember your business
• Supporting wider marketing campaigns
• Encouraging repeat customer engagement

Consistent branding across flyers, packaging, business cards and signage helps strengthen recognition and trust with customers.

Effective Uses for Printed Flyers

Printed flyers are highly versatile and can be used for many different marketing purposes.

Common uses include:

• Advertising sales and special offers
• Promoting new products or services
• Announcing business openings or relocations
• Marketing events, exhibitions or trade shows
• Supporting political or charity campaigns
• Promoting restaurants, takeaway menus and hospitality services
• Raising awareness of local businesses
• Driving traffic to websites or social media pages

Because flyers can be distributed quickly and in large quantities, they are ideal for both short-term promotions and long-term branding campaigns.

Local Marketing Advantages

One of the biggest strengths of printed flyers is their effectiveness for local advertising. Businesses can target specific towns, postcodes or neighbourhoods to reach nearby customers directly.

Popular local distribution methods include:

• Door-to-door leaflet drops
• Hand-to-hand distribution
• Inserts inside newspapers or magazines
• Counter displays in shops or reception areas
• Event giveaways
• Packaging inserts with customer orders

Local businesses such as restaurants, gyms, salons, estate agents and tradespeople often achieve excellent results from flyer campaigns because they directly target nearby audiences.

Cost-Effective Advertising

Compared with many forms of digital or traditional advertising, flyers are relatively inexpensive to produce.

Cost benefits include:

• Affordable bulk printing
• Flexible print quantities
• Low distribution costs
• Fast turnaround times
• High visibility for smaller budgets

This makes flyers particularly useful for small businesses and start-ups looking to maximise exposure without large advertising budgets.

Combining Flyers with Digital Marketing

Printed flyers work extremely well alongside digital marketing campaigns. Including online details on your flyer helps connect offline and online advertising strategies.

Useful additions include:

• QR codes linking to websites
• Social media account details
• Promotional discount codes
• Online booking links
• Email addresses and contact forms

This encourages customers to continue engaging with your business after receiving the flyer.

The Importance of Flyer Design

The success of a flyer often depends on its design quality. A cluttered or poorly designed flyer can reduce engagement, while a clean and visually appealing layout helps attract attention.

Effective flyer design should include:

• Clear headlines
• Strong imagery
• Easy-to-read fonts
• Concise messaging
• A clear call to action
• Consistent branding
• Contact information

High-quality print finishes such as gloss lamination, spot UV or thicker card stocks can also help flyers stand out and create a more premium impression.

Physical Marketing That Lasts

Unlike online adverts that disappear within seconds, printed flyers provide a physical reminder of your business.

Customers may:

• Keep flyers for future reference
• Share them with friends or family
• Pin them to noticeboards
• Leave them in workplaces or communal areas

This extended visibility can increase the lifespan of your marketing message and improve response rates over time.

Environmentally Friendly Printing Options

Many businesses now choose sustainable flyer printing solutions to support their environmental goals.

Eco-friendly options include:

• Recycled paper stocks
• FSC-certified materials
• Biodegradable finishes
• Vegetable-based inks
• Reduced plastic packaging

Sustainable printing can help businesses improve their reputation while appealing to environmentally conscious customers.

Why Printed Flyers Still Work

Despite the growth of digital marketing, printed flyers continue to be highly effective because they offer direct, targeted and personal communication. They are affordable, flexible and suitable for businesses of every size.

Printed flyers help businesses:

• Increase brand recognition
• Reach local audiences effectively
• Promote products and services
• Support seasonal campaigns
• Generate enquiries and sales
• Build long-term customer awareness

When professionally designed and strategically distributed, printed flyers remain a powerful marketing tool that can deliver strong results for branding, promotion and customer engagement.