Catalogues are an important part of both B2B and B2C business. They are, essentially, a complete overview of your companies products or services. Despite the rise in digital, catalogues are still leading the way in terms of product promotion.
Complements Digital Marketing
Despite print still leading the way, there has been a definite rise in digital marketing in recent years, but why choose one over the other? Both are beneficial, so it’s worth looking at marketing options that blend the advantages of both methods. Catalogues can complement digital marketing perfectly. They can help drive customers to the website, and make it easier for customers to find what they want online.
Makes Shopping Simple
If your company sells thousands of products, some of which are quite similar, such as different models of the same product, it can be quite confusing for customers to know exactly what they want. Why not include reference numbers in your catalogue? Whether consumers choose to buy online, via telephone, or face-to-face, simply quoting this unique number makes shopping a piece of cake.
While digital is good, it does have one major disadvantage – it can be difficult to see all products at the same time. Digital tends to focus more on the search side of things, than the cataloguing of products. Having all products clearly displayed in one place can boost sales by showing customers the entire range, ensuring they don’t miss out on anything.
The beauty of catalogues is that they can be designed to incorporate all of your products into a single compact document that can be sent to potential customers in a number of ways. One option is to hand over with each sale – they’re dainty enough to fit into a carrier bag or handbag. Alternatively, why not mail catalogues to your customers? Opt for a small, well-packed catalogue and mailing costs can be minimal.
Quality is Everything
When it comes to catalogues, higher quality paper doesn’t always mean better, so we offer our clients a wide range of paper weights to suit all needs. If you’re keen to keep costs down while still displaying your range of products, a lightweight paper can really benefit catalogues. Similarly, if you’re selling a limited range, or very high end products, a higher weight paper can make your catalogue appear more professional and appealing.
A Range of Finishes
The outside of your catalogue is almost as important as the content – first impressions are everything. We offer matt and gloss lamination, as well as spot UV coatings and varnishes for an unforgettable look. We also give you complete control over how your catalogues are bound. Ranging from perfect binding, ideal for smaller brochures, to sturdy wire binding for larger catalogues, you can create a catalogue that’s perfect for your business.